Leicester singing star Sam Bailey has revealed how her lockdown hours have been put to good use with the launch of a new signature gin brand.
The mum of the three, who won The X Factor in 2013, has launched the new gin, sporting the colours of Sam’s beloved Leicester City FC, just in time for Christmas.
Sam’s Tiger Drum signature London Dry Gin promises to deliver a distinctive taste, with 11 specially selected botanicals including silver birch, dandelion, burdock, and elderberries.
A delicate pink gin edition is also available.
Sam says she was inspired to venture into the spirit market after discussions with her interactive Facebook fan group.
“My Cuppa Crew has really been about bringing people together to have a good old natter and sing-song whilst lockdown got us feeling a bit down,” she said.
“A lot of my members talk about gin being their favourite tipple while they relax and chat on the group, and this is really my tribute to them.
“I’m not a drinker myself, so [husband] Craig has really been the taster and alongside this wonderful distillery called Burleighs Gin, we’ve come up with something quite special – two signature gins that are really fresh and floral, but with a touch of spice!”
The new gin range is the latest evolution of the X Factor star’s Tiger Drum brand, which began life in 2016 as the label for her second studio album.
Explaining the evolution of the company and the name, Sam revealed a close personnel connection: “My dad always used to call me Tiger so that’s where that came from, and him and my brother are both really skilled with a drum set.
“It’s nice to commemorate my Dad in this way and we’re a really musical family so I wanted to infuse that in there too.
“Right now I’m happy to have these two gins out for Christmas for everyone to enjoy. Hopefully it’s something I can look to expand in the future, but my aspirations for its success are really in the here and now.
“And I think we could all do with a drink after the year we’ve had!”
Tiger Drum Signature and Pink Gin, coming in 70cl bottles, are available now, for £32.50 each. They can be bought via the Tiger Drum Distillery website here.