Do you dare take on the Road to Hell?
This brand new Halloween event close to Coventry has been designed to be totally Covid-secure as guests will stay in their own vehicle the whole time.
But organisers promise a truly terrifying event peppered with chilling experiences as people drive through miles of spooky, dark, ancient forest.
“Hideous creatures of the night” will emerge from the forest to terrify those brave enough to take on the drive.
And it’s already causing quite a stir.
A video posted on social media this week as a promotion of the event was shared 3,000 times and attracted in the region of 9,000 comments.
How does it work?
The event takes place at the Heart of England Conference Centre in Meriden, a short drive from Coventry.
Up to five people from the same ‘bubble’ can travel in their own vehicle through the woodland setting.
It’s been devised by two events companies.
Event is a boost for actors
Masters of the macabre Area 51 are known for staging Jonathan Ross’s annual star-studded Halloween party at his London home, as well as numerous award-winning walk-through horror experiences featuring special effects and fearsome creatures.
And Scare Projects won the ‘Best New UK Scare Attraction’ award for 2018, after 15,000 people attended their sold-out ‘Dr Nerium’s Garden of Ghouls’ at Birmingham’s Botanical Gardens.
Area 51 director Matt Page said: “Anyone who braves The Road to Hell is in for one hell of a ride – you’ll be immersed in multiple blood-chilling scenarios along the way – the hideous creatures of the night that haunt this evil place will be your pursuers.
“We do hope you’ll be safe inside your cars… only time will tell. But if you follow the map and make it out alive then you’ll have one heck of a horror story to tell!”
Matt added that ‘Road to Hell’ would also provide a timely and much-needed boost for the acting profession, which has been decimated by the COVID-19 outbreak.
He said: “There is a large number of people involved in this wonderful production and I know that everyone, from technicians to actors, have struggled with a lack of work since the pandemic began. So, this is a true moment of optimism.”