A fast food chain which originated in the Philippines is set to open its first Midlands branch here in Leicester.
Work has begun on turning the former Select Fashion store in Humberstone Gate into a Jollibee restaurant.
Jollibee had thousands of people queuing for the opening of its first UK restaurant, in Earls Court, London, in October 2018.
It opened its second UK branch, in Liverpool, earlier this month – which also attracted a huge queue of eager customers.
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We reported in November 2019 that the brand – which claims to produce Asia’s favourite fried chicken – had submitted plans to Leicester City Council to transform the Haymarket Towers unit into a Jollibee restaurant.
Jollibee said it wanted to make Leicester the home of its “flagship branch in the Midlands.”
The brand – which has more than 1,000 restaurants worldwide – describes its food as “a joyous mashup of Western comfort food served with a Southeast Asian twist.”
The menu features Chickenjoy – Jollibee’s signature fried chicken, seasoned to be ‘crispylicious on the outside and juicylicious on the inside’; Jolly Spaghetti – the brand’s unique spaghetti, topped with Jollibee’s signature sweet-style sauce, loaded with chunky slices of ham, ground meat, and hotdog; and Yumburgers – ‘langhap-sarap’ burgers, made with Jollibee’s signature dressing on a fresh bun.
According to the plans that were submitted to Leicester City Council, the restaurant will create 70 jobs.
The Jollibee story began in an ice cream shop which opened in 1975 in the Philippines.
The shop started to sell fried chicken, burgers and fries, and when these items became more popular than the ice cream, it was converted into a fast food restaurant and Jollibee was born.