Shoppers at Highcross now have a new shop to visit, following the opening of the TAG Heuer boutique.
The luxury watchmaker has opened the new store, on the upper level of the shopping centre, in conjunction with family jeweller Beaverbrooks – which has just opened its revamped store next door.
According to the Swiss brand, the 30.67 sq metre boutique welcomes customers to discover the spirit of TAG Heuer with a contemporary design and the iconic red reflective of the brand’s motoring heritage.
Customer can purchase a selection of TAG Heuer’s most anticipated launches and most loved heritage pieces.
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Recent launches include the redesigned TAG Heuer Carrera Chronograph collection which showcases advanced watchmaking technology and the HEUER02 movement, as well as the TAG Heuer Connected with Wear OS by Google and immersive sports experiences.
They are displayed alongside the classic Aquaracer, Monaco, Formula 1 and Autavia collections.
Commenting on the boutique opening, Rob Diver, managing director of TAG Heuer UK and Ireland, said: “We are delighted to be able to bring the customers of Leicester a full and immersive TAG Heuer experience with the opening of this new boutique.
“It is an exciting time as we seek to grow our retail offering and activity around the UK, with this new boutique, our second of 2020 and the fourth TAG Heuer boutique in partnership with Beaverbrooks.
“As TAG Heuer already enjoys very high levels of awareness all over the country, we look forward to building on this even more by showcasing the best of TAG Heuer and this valued partnership.”
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is part of luxury group LVMH Moët Hennessey Louis Vuitton SE (“LVMH”).
Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1,470 employees and is active in 139 countries.
TAG Heuer products are available online and in 160 boutiques and 3,500 points of sale worldwide.
The new Highcross TAG Heuer boutique is open 9.30am until 6pm Monday to Saturday, 11am until 5pm Sunday.