Huge queues were spotted outside a city Clarks store in a ‘back to school rush’ amid an ongoing deal to replace outgrown shoes for free.
Dozens of families formed lengthy queues leading from the outlet in the One Stop Shopping Centre in Perry Barr on Tuesday, August 25.
In a photo taken at around 4pm, masked parents and their children can be seen waiting under the shelter of the Walsall Road retail park.
The shopper, who captured the picture, said it had been ‘like that all day’ as he suggested a ‘back to school rush’ had sparked the hold ups.
Last month, it was revealed Clarks will replace kids shoes for free if children grow out of them.
The deal at the high street chain runs until February 2021 and applies to back to school children’s shoes.
It includes boots, plimsolls and sports shoes, but is only applicable for infant sizes 10 and above from the date of purchase to February 28 next year.
Clarks previously confirmed: “As kids around the country get ready to start the new school year, Clarks, the 195-year-old world renowned British shoe brand, is offering parents and carers a helping hand with its new Back to School Shoe Fit Guarantee.
“The guarantee applies to shoes from the Full Price Back to School Kids shoe range, purchased in-store between 13 July 2020 and 14 September 2020, and includes school shoes, school boots, plimsoles and school sports shoes.
“The guarantee applies to all shoes from an infant size 10 upwards and will ensure the correct fit for children’s feet from the date of purchase until 28 February 2021. Clarks will also ensure infant sizes 7 – 9.5 remain the correct fit from the date of purchase until 30 November 2020.
“If a pair of shoes does not meet Clarks’ Guarantee policy, and where shoes no longer fit, Clarks will offer an exchange for a pair of shoes to the same value. If unable to exchange shoes due to a lack of availability, Clarks will offer a full refund.
“The Back to School Shoe Fit Guarantee only applies to shoes purchased between 13 July 2020 and 14 September 2020 from a Clarks store in the UK, ROI, Isle of Man or the Channel Islands.
“The shoes must have been fitted by a trained Clarks fitter in one of our stores and customers must provide a valid receipt as proof of purchase.”
Since reopening as lockdown measures eased, Clarks advises shoppers to book online ahead of an in-store shoe fitting.
Families are told via the website to book in advance for their 15 minute measure and fit appointment to avoid queuing outside.
Though it’s not known whether the families above had bookings or were banking on the store being a lot less busy.
The Clarks website reads: “Avoid the queues and book your in-store measure and fit appointment online now.
“Choose from hundreds of stores at a time slot that suits you. Plus, bring along your child’s most recent pair of Clarks shoes, and we’ll check if they’re still a good fit.
“Take advantage of our measure and fit expertise! Book a 15 minute kids appointment at a Clarks store of your choice.”
New measures have also been implemented inside the stores, such as protective screens, staff wearing visors, social distancing rules in place and frequent cleaning of the branches.
The website says shoe fitters can advise families how to measure and fit their own child’s shoes – if they prefer no contact during the pandemic.