Overwhelming support for the proposed £57m renovation of the former Pleasure Island site in Cleethorpes has been welcomed by the developers.
Plans were revealed to transform the derelict former theme park last month, with a 146 bedroom hotel and conference centre and holiday lodges seeing it dubbed a ‘Center Parcs-on-Sea’.
It also features a Lidl supermarket, restaurants, a shopping plaza, a drive-thru coffee shop, and a petrol station.
According to YPG Fab 2, the Liverpool-based leisure development company behind the plans, it is expected to bring an additional £13.2m to the area each year.
In a survey regarding the proposed plans, 95 per cent of respondents agreed that the site needed to be regenerated, with the area becoming overgrown and run down since the theme park closed in 2016.
For the proposals themselves, there was a large amount of support, with more than 70 per cent of respondents saying that they approve of plans for a mixed holiday resort, while just over 69 per cent approving of the plans generally.
A lot of the positive responses speak about the commitment to create jobs and tidy up the area, the variety of facilities available and the site’s status as a destination, attracting visitors and building footfall to benefit the wider area.
Because of the support, the company is pressing ahead with the plans and will be submitting them in the coming weeks, no later than September.
YPG Fab 2 is owned by Adrian Smith and Ming Yeung, who say that the development will attract tourists from across the UK and trigger further redevelopment plans in Cleethorpes.
Adrian said: “The vision is for a spectacular development with all-weather facilities which will offer year-round appeal to attract thousands of visitors and bring hundreds of jobs.
“As people who have spent all our lives in Grimsby we are dedicated to improving the area. We have a strong track record of regenerating key local sites and we have already committed millions of pounds to this project even before submitting the planning application.”
More information has now been revealed about the plans, with the new lodges, both around a new lake as well as the sea front, expected to create a ‘Centre Parcs-on-Sea’.
The lodges are said to be stylish, open-plan designs, loft suites and private terraces. The site will have direct links to the beach with the aim of using the lake and the sea for watersports which currently take people away from the local area.
This will be combined with the 146-bedroom hotel, as well as plans for a “family gaming centre” also on the site.
The Lidl store will be roughly 1,900 sq metres, and will offer electric car charging points, as well as being next door to the petrol station and drive-thru coffee shop. This is not the first time that the developers have been involved in regeneration plans for Grimsby and Cleethorpes.
Adrian led the recent conversion of a former brewery into apartments at The Cooperage and the renovation of The Imperial Hotel.
Ming was directly involved with the redevelopment of the former Birds Eye Wall’s site in Ladysmith Road to provide 250 new homes, and has the Oriental Express business on Cleethorpes’ Boating Lake.
As well as this, he has delivered multi-million pound regeneration projects in Liverpool including the Hilton Garden Hotel, Russell Hotel and Magistrates Boutique Hotel as well as a series of dockside residential developments.
Adrian said: “This will be our most ambitious project yet and the sheer scale of it has prompted hugely positive feedback and a few questions.
“Our response is that Pleasure Island is a fantastic location and a transformation waiting to happen as we turn a run-down, brownfield site into a modern, high quality and relevant destination.
“It has been empty for too long, it is a poor advertisement for Grimsby and Cleethorpes and we now have a golden opportunity to change that.
“The landscaping aspects of the new development will improve access to the award-winning beach and sand dunes and the whole project will bring wider environmental benefits for visitors and the local community.
“The facilities which will feature in the project will provide the sort of rain-or-shine attractions which people currently have to go elsewhere to enjoy.
“By incorporating a Lidl store, patrol station and restaurants we will ensure that the site can appeal to visitors year-round, which means that as many as possible of the new jobs will be permanent rather than seasonal.
“We’re looking forward to submitting a detailed planning application in September at the latest, showing people more of what this project can do to transform our area and making a start on remodelling the lake during the autumn.
“Because of our background we have the architects, quantity surveyors, site managers and more who will ensure this project is delivered on time and on budget.”