Luxury watchmaker TAG Heuer has announced the opening of a new Leicester boutique.
The Swiss brand will open the boutique in the Highcross shopping centre next month, working with family jeweller Beaverbrooks.
According to the brand, the 30.67 sq metre space will welcome customers to discover the spirit of TAG Heuer with a contemporary design and the iconic red reflective of the brand’s motoring heritage.
A selection of TAG Heuer’s most anticipated launches and most loved heritage pieces will be available.
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Recent launches include the redesigned TAG Heuer Carrera Chronograph collection which showcases advanced watchmaking technology and the HEUER02 movement, as well as the TAG Heuer Connected with Wear OS by Google and immersive sports experiences.
They will be displayed alongside the classic Aquaracer, Monaco, Formula 1 and Autavia collections.
Rob Diver, managing director of TAG Heuer UK and Ireland, said: “We are delighted to be able to bring the customers of Leicester a full and immersive TAG Heuer experience with the opening of this new boutique.
“It is an exciting time as we seek to grow our retail offering and activity around the UK, with this new boutique, our second of 2020 and the fourth TAG Heuer boutique in partnership with Beaverbrooks.
“As TAG Heuer already enjoys very high levels of awareness all over the country, we look forward to building on this even more by showcasing the best of TAG Heuer and this valued partnership.”
Anna Blackburn, managing director of Beaverbrooks, said: “We are excited to be expanding our long-running partnership with TAG Heuer with the opening of a brand-new luxury boutique store in Leicester.
“Highcross is a vibrant retail destination so we are thrilled to be able to develop our relationship with such an aspirational brand, providing outstanding levels of personal customer service, expertise and passion for luxury watches for the local community.
“The boutique will be a welcome addition to our network of 70 stores nationwide including three existing TAG Heuer boutiques, and will perfectly complement our luxury portfolio, with its combination of premium quality products and an exceptional shopping experience.”
The store is set to open its doors from September 11.