Everyone loves a bargain and there is always a certain time of the day when you can expect products to be discounted due to it getting close to its sell by date.
But when do supermarkets, including Aldi, Asda, Sainsbury’s, and Tesco, reduce prices?
First off, you need to know that yellow stickers on items indicates the price has dropped – sometimes dramatically, sometimes not so much.
But there is a time in the day you could pick up something with a heavily slashed price.
This is mostly due to the sell by date but can be due to damaged packaging or lines that are being discontinued.
There is usually an entire shelf or section of the supermarket dedicated to these discounted bargains.
These goods often have up to 75% off full price – brilliant for anyone with lots of freezer space.
When do supermarkets put out the yellow-sticker bargains?
This can vary.
It can either be first thing in the morning, after lunch and just before closing time – but the biggest discounts are usually just before stores shut.
It can also depend on what you want.
Scott Dixon, a complaints expert who blogs at the Grumpy Git, told The Sun online after 1pm is a good time all round for discounts.
If you want discounted sandwiches, another expert known as the “coupon kid”- Jordon Cox says between 3pm and 5pm is best.
London restaurant discount site Plate-Deals says the “absolute best discounts are to be had first thing Sunday morning at all supermarkets.”
Here’s a rough guide on your road to finding grocery bargains.
Shoppers told MoneySavingExpert.com back in July 2017 that final reductions often start around 7pm –but you will have to be quick. They go fast and are completely gone by 9pm.
Complaints expert Scott Dixon told The Sun, Aldi discounts throughout the day at 30% to 50% off.
However a MoneySavingExpert.com user told the site in September 2019 that Aldi’s half-price stickers start appearing from 8pm.
Plate-Deals also recommends visiting Morrisons first thing in the morning for the best bargains.
One former Co-op worker told MoneySavingExpert.com items which expire that day tend to have a 50% discount. But according to comments on the site if you wait until 8pm there is a good chance of a 75% discount.
Scott also told The Sun, the discounter often cuts prices by 30% to 50% throughout the day.
Between 5pm and 7pm is said to be when you can expect to snap up the best bargains.
Plate-Deals reckons the best Sainsbury’s discounts are to be had around 7pm.
However, it is up to each store managers whether to offer discounts in the first place – as well as deciding the right time.
Tesco’s yellow-sticker reductions vary in price but generally speaking, the later the better to pick up a bargain.
According to Plate Deals, Waitrose offers yellow-sticker discounts after 6pm, and the best ones are if you stick around half an hour before closing.
Also its worth noting smaller stores offer “much better reductions” than bigger branches.