• Latest
  • Trending
  • All
  • Lifestyle
  • What's On
North East brewery changes cheeky can design after chocolate giant Mars sends warning letter

North East brewery changes cheeky can design after chocolate giant Mars sends warning letter

August 16, 2020
Leicester’s George at Asda to stock sensory clothing including uniforms for autistic children

Leicester’s George at Asda to stock sensory clothing including uniforms for autistic children

April 12, 2021
Gary Lineker fumes as Redknapp fears ‘damage’ over Leicester City actions

Gary Lineker fumes as Redknapp fears ‘damage’ over Leicester City actions

April 12, 2021
Rambert: Rooms Review – Style Birmingham

Rambert: Rooms Review – Style Birmingham

April 11, 2021
Urgent appeal to find missing boy, 14, who may be in Coventry

Urgent appeal to find missing boy, 14, who may be in Coventry

April 11, 2021
Princess Anne admits she wasn’t ready for father’s death in touching tribute

Princess Anne admits she wasn’t ready for father’s death in touching tribute

April 11, 2021
Child benefit payments are set to increase from tomorrow

Child benefit payments are set to increase from tomorrow

April 11, 2021
Re-Start. Re-Fresh. Re-Emerge – Style Birmingham

Re-Start. Re-Fresh. Re-Emerge – Style Birmingham

April 11, 2021
Drayton Manor Park unveils new river rapids ride and Adventure Cove area

Drayton Manor Park unveils new river rapids ride and Adventure Cove area

April 11, 2021
Hamer time, goal difference worry and horrible watch awaits – the big Coventry City talking points after Bournemouth defeat

Hamer time, goal difference worry and horrible watch awaits – the big Coventry City talking points after Bournemouth defeat

April 11, 2021
Six restaurants doing outdoor bottomless brunch in Birmingham that you can book now

Six restaurants doing outdoor bottomless brunch in Birmingham that you can book now

April 11, 2021
‘Sleep walk’ – Coventry City boss Mark Robins on Pask injury latest and Bournemouth defeat

‘Sleep walk’ – Coventry City boss Mark Robins on Pask injury latest and Bournemouth defeat

April 10, 2021
“The players have given themselves an opportunity to make history” – Cheltenham Town manager Michael Duff after the 1-0 win over Leyton Orient

“The players have given themselves an opportunity to make history” – Cheltenham Town manager Michael Duff after the 1-0 win over Leyton Orient

April 10, 2021
  • Contact
Monday, April 12, 2021
  • Login
Midlands Lifestyle
  • Home
  • Arts & Culture
  • Lifestyle
  • News
  • Sport
  • What’s On
No Result
View All Result
Midlands Lifestyle
No Result
View All Result
Home News

North East brewery changes cheeky can design after chocolate giant Mars sends warning letter

by Midlands Lifestyle Team
August 16, 2020
in News
0
North East brewery changes cheeky can design after chocolate giant Mars sends warning letter
62
VIEWS
Share on FacebookShare on Twitter

A North East brewery has had to rename a bestselling stout to avoid a legal wrangle with global confectionery giant Mars.

S43, based in Coxhoe, County Durham, was delighted when it recently released an imperial chocolate fudge stout called You’re Not You When You’re Thirsty, which includes the flavours and ingredients found in chocolate and nut bars.

The stout sold out within 48 hours and received widespread praise, but the drink also grabbed the attention of Mars Wrigley with its can design and name, which took its inspiration from one of their products, the Snickers bar, as well as its advert slogan You’re Not You When You’re Hungry.

The firm, which was called Sonnet 43 until a rebranding exercise last year, received a warning letter from Mars, telling it: “We appreciate your enthusiasm for our Snickers brand and recognise that you may not have intended to harm Mars, but in order to preserve the significant investment we have made in protecting the strength and goodwill of our intellectual property, we must ensure that our intellectual property is not misused by others.”



The You’re Not You When You’re Thirsty can which S43 has now stopped
(Image: S43)

The brewery said it isn’t in a position to pursue legal action, so is taking down the imagery and any reference to the drink on their website and social media.

And having become known for its cheekily-named brews – which include The Dank Knight and Wu-Tangy Clan – the firm has been keen to ensure their fastest ever selling product isn’t forgotten in a hurry.

So the chocolate fudge stout is being released with a new can design from today, August 14, in a limited run with a new can design and slight tweak to the original recipe – called ‘The One We Can’t Talk About’.

Marketing manager Alex Clark said: “It has been one of the fastest-selling brews in our history and we don’t want the hard work of the brewery team to be forgotten, which is why we’ll be referencing it as “The One We Can’t Talk About” moving forward.”

“We of course completely respect the effort and time Mars has put into building their brand.

“The creation of this brew was simply to pay homage to one of the brewery’s favourite snacks, using flavours synonymous with the Snickers bar.”

Initially known for their award winning cask ales; Sonnet 43 went through a rebrand to S43 after a bold move to bring over Texan brewer Alex Rattray to focus on their more hop forward Craft Beer range which “You’re Not You When You’re Thirsty” is a part of.

The brewery was founded in 2012 in Coxhoe and takes it name from the well-known verse by Elizabeth Barret Browning, who was born and raised at nearby Coxhoe Hall.

Mars Wrigley declined to comment.

Source link

Tags: BrewerycheekychocolatedesignEastgiantletterMarsnewsNorthsendswarning
Share9Tweet6
Midlands Lifestyle Team

Midlands Lifestyle Team

Categories

  • Arts & Culture (73)
  • Lifestyle (135)
  • News (1,350)
  • Sport (971)
  • What's On (1,036)
  • Contact

Copyright © 2020 Midlands Lifestyle

No Result
View All Result
  • Home
  • Arts & Culture
  • Lifestyle
  • News
  • Sport
  • What’s On

Copyright © 2020 Midlands Lifestyle

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In