A pizza van will not be allowed to locate in Cheltenham High Street to an ‘unacceptable impact’ on the character of the area.
The La Pizzeria trailer, which has operated at Cheltenham Festival, Cheltenham Jazz festival, and the British Grand Prix at Silverstone, had applied to base itself in the town’s High Street .
Plans would have seen the pizzeria located at land next to Cheltenham Model Centre, between the Outdoor Inn and St James’ Street car park.
However, the council have rejected such plans with the character of the area not in-keeping with that of the pizza van.
The decision notice from Cheltenham Borough Council said: “The proposed change of use of the land to allow for a food trading site and the siting of a food trailer would result in overdevelopment of the site result in in an unacceptable impact on the design and character of the conservation area in this prominent location.”
If approved, the trailer would have created four full-time equivalent jobs.
The planning statement for the pizzeria reads: “The product is stone baked Italian style pizza. The dough is from a traditional Neapolitan recipe which is low in fat and salt. The tomato sauce is spicy basil and garlic and 100 per cent buffalo mozzarella is used.
“We offer vegan, vegetarian and gluten free options. The whole baking process takes approximately four minutes from order to customer and they can see the quality of the pizzas being made in a typical street food style. The pizza boxes are biodegradable, and recycling is intended wherever possible.”