Primark has issued a statement with new face mask laws less than 24 hours away.
From Friday, July 24, people will have to wear face coverings while shopping.
That has a major impact on Coventry city centre – not least the giant Primark store on Broadgate.
The boss of sporting retailer JD has also given insight into its plans.
Anyone caught not wearing a mask in a shop or supermarket from Friday faces a fine of £100.
A Primark spokesperson said: “Primark takes the health and safety of our employees and customers very seriously. “We are closely following all the Government’s guidelines, updating our policies to reflect any changes in guidance, including the use of face masks/ coverings in our stores.”
Health Secretary Matt Hancock urged shop staff to call the police if customer defy their demands to wear masks and risk a £100 fine.
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JD Sports chief executive Peter Cowgill suggested his store will offer face coverings to anyone not wearing them but said it will be for police to enforce.
“The guidance so far is that our store colleagues are not really to get involved and it’s a police matter to enforce rather than for them to get involved in any potential public disturbances,” he said.
British Retail Consortium chief executive Helen Dickinson said: “While retailers will play their part in communicating the new rules on face coverings, they must not be the ones enforcing these rules.
“With hundreds of incidents of violence and abuse directed at retail staff every day, we welcome the announcement that enforcement will be left to the authorities, rather than potentially putting hardworking retail colleagues in harm’s way.”