A supermarket in Leamington has teamed up with a foodbank to collect donations to help the area’s most vulnerable residents through the Covid-19 crisis.
The town’s Asda store has launched a new scheme called ‘the food drive’ to encourage shoppers to add extra products to their shopping list, which can be donated to the foodbank in store.
The initiative is part of Asda’s Fight Hunger Create Change programme, working alongside foodbank charity The Trussell Trust and food redistribution charity FareShare. Donations made in store will go to the Warwick District Foodbank.
The scheme – taking place throughout July – is investing at least £20 million to tackle food poverty in the UK, as demand for food banks increases throughout the pandemic.
Signposts have been put on the Leamington store’s shelves to highlight the most in-demand items needed by the foodbank.
Listed on the Warwick District Foodbank website, the current urgently needed items include:
Jo Butler, community champion at Asda Leamington, said: “We’re always overwhelmed by the sheer volume of donations our generous customers and colleagues make, not just through initiatives like this food drive, but throughout the year as they continue to donate to our permanent collection points in store.
“These donations will make a huge difference to the local community, as well as on a larger scale as we continue to help people out of poverty.”
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