This blog post contains samples received as a PR gift. I’m not under obligation to review or comment. See my full disclaimer below.
When it comes to makeup, I definitely play within my comfort zone. So wearing yellow eyeshadow using the UOMA Beauty Black Magic Carnival Palette was going to be a change for me. UOMA Beauty, a black owned beauty brand, are doing wonderful things with their colour cosmetics.
UOMA – pronounced OMA (uh-mah) means beautiful. The range they have is cruelty-free with a number of completely vegan-friendly items too. I love the ethos that UOMA Beauty hold that beauty starts the moment you decide to be yourself. This is a brand that wants to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for everyone. This is a strong message that pleases and excites me greatly.
OUMA Beauty held a launch event in Selfridges Birmingham, which I attended. Afterwards, UOMA Beauty kindly gifted their Black Magic Carnival Palette to me. Intimidated by the colours in the palette, I neglected it somewhat for a few weeks. However, with lockdown and a bit of spare time, it’s the perfect time to experiment.
The UOMA Beauty Black Magic Carnival Palette has five matte eyeshadows and five shimmery eyeshadows. I love the vibrancy of the eyeshadows and their rich pigmentation. OUMA Beauty recommend using a brush to apply the matte eyeshadows and fingers to apply the glittery shades for the best payoff. After experimenting, I have to agree. There is a high level of pigment in these eyeshadows but the application method makes a huge difference.
The bright yellow eyeshadow called Barbados was calling me. The last week of sunny weather had me feeling brave enough to give this a try. I’m staying safe at home but I don’t have to stay safe when it comes to makeup. It will wash off as easily as it applies!
I used a fluffy brush (MAC 217) to apply and blend the yellow eyeshadow. I didn’t use any primer or fixing spray so as not to affect the vibrancy of the result. This was partly to see how the yellow eyeshadow performs and partly in the hope of a more sheer, forgiving look. I used a soft black pencil liner to add some definition on the last line and then some mascara.
The final look is actually pretty wearable. Also, that with some careful blending, I was able to create a nice soft edge to this look. Please excuse the few mascara smudges under my eyes. This hot sweaty weather plus my natural eye shape results in huge mascara struggles that I can’t seem to overcome.
So would I leave my comfort zone and wear this look again? Yes, I would. This eyeshadow is intimidatingly bright and richly pigmented for my usual looks. However, I think a soft touch and a good fluffy brush has given me a way to enjoy this palette. Building up the eyeshadow in light layers to create intensity near my lash line works with my eye shape. Also, after the first half hour of feeling self conscious, I kind of forgot that my makeup were so bright!
All of the shades in this palette are beautiful and it is fun to experiment with colour. Perhaps by the time lockdown comes to an end, I’ll be feeling ready to wear some of these looks out of the house! Trinidad is a shade that I feel is worthy of experimenting with next. It’s a shade of green that I’ve not played with ever.
So how do the shades translate from palette onto skin? These shimmer shades pick up beautifully using fingers and apply creamily. It is possible to blend them out a little if you want a softer look. Simply apply with one finger then use a clean finger to softly blend the edges out.
I didn’t find there was much fall out when playing with these. I think there would be fall out if using a brush though. A glitter glue or tacky eyeshadow base would probably help with vibrancy and longevity if you’re needing it. However, on my light-medium East-Asian skin tone, this wasn’t an issue.
From these swatches, I think the shimmery shades Barranouilla and Bahia look lovely. I’ll be playing with these properly soon!
When it comes to the matte shades, these apply best with a brush and do build up nicely. These eyeshadows aren’t as intimidating as the pans make them out to be. Yes, they are vibrant and pigmented. However, these eyeshadows can applied for differing intensity, which makes this palette more versatile than I originally thought.
I think that these eyeshadows are great quality due to their high pigmentation and creaminess allowing for an effortless blend. It is so exciting to see a brand like UOMA Beauty get into mainstream stores in the UK to increase accessibility of black-owned brands.
Buy the UOMA Beauty Black Magic Carnival Palette (£43) at Selfridges or direct from the Uoma Beauty website.
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