I was a guest at a PR event. I’m not under obligation to review or comment. See my full disclaimer below.
The Sainsbury’s beauty aisles have undergone a makeover both in store and online. People want to conveniently shop for beauty products alongside the weekly food shop. So Sainsbury’s invited me to look around and do a little shopping to see the change for myself.
Let’s be honest – I don’t venture to the supermarket to purchase beauty products. The supermarket isn’t my beauty shopping destination of choice as it’s usually difficult to find a good range of products or brands. Though I may on occasion need to top up my toiletry supplies when I’m picking up groceries, my primary reason for being in a supermarket is usually for food or drink. Maybe it’s just me that doesn’t get it because it seems that things are changing.
Sainsbury’s now offer a wider beauty selection with more natural, vegan-friendly and sustainable products and brands. It was pleasantly surprising to see so many options available in the supermarket. The Sainsbury’s website has also included a natural beauty category for those times you need a toiletry top up with your grocery delivery. This feels like a great update and I really hope it’s something that Sainsbury’s grow.
Another great surprise was finding that Sainsbury’s are now stocking some of my favourite beauty brands such as Real Techniques, Beauty Kitchen and Balance Me. And I don’t just mean two or three products from their range. There is a lot on offer now. It seems Sainsbury’s is taking beauty a little more seriously, which pleases me greatly.
Excitingly, Sainsbury’s have launched their own makeup range, Boutique, which is completely vegan-friendly and affordable. There’s items from primers through to powder and brow promade through to lip mousse. I love discovering brands that are making sustainable and/or vegan ranges more accessible and affordable. No one should miss out on the joy of discovering great products and being able to play with makeup on a whim.
After a walk around the beauty aisles, this is what I picked up. Everything here is vegan-friendly and I’m really excited to try it all.
I love pillow/sleep sprays. Several different ones live in my night stand for when my bedroom needs a little calming spritz in the evening. This Feather and Down Sweet Dreams Pillow Spray (£7) contains calming lavender and chamomile essential oils.
The bottle has a firm but good spray button that distributes the pillow spray nicely into the air. I personally don’t spritz onto the bed linen and prefer to mist the air above my pillow and duvet. This avoids a soggy pillow and allows the pillow spray to gently scent the whole room. I’m looking forward to some restful nights sleep with this pillow spray to help.
I chose two products as my gateway into the Sainsbury’s Boutique makeup line. Firstly, a Lip Plumping Hydrating Lip Gloss in a pretty pink called ‘Kiss Me Softly’. Secondly, the Illuminating Drops in the golden hue called ‘Champagne’ (£4). I really wanted to try a concealer as mine is running low but my shade was out of stock. I’ll have to order online or return to store soon.
The Boutique Lip Plumping Hydrating Lip Gloss in ‘Kiss Me Softly’ is a light-medium pink shade. It seems to have a subtly cool undertone with mauve notes when swatched against my skin. I love the light feel of this gloss and don”t find it too sticky. Also worth noting that I don’t experience any tingling or stinging sensations from this lip gloss.
This lip gloss lasts for a few hours and feels hydrating on the lips but does need regular topping up. I do find a good colour pay off from this product, which can be hard to find in a lip gloss.
The Illuminating Drops in the golden shade ‘Champagne’ (£4) come in a little glass bottle with a dropper. Two shades are available in this liquid highlighter but I chose this warm golden shade.
This liquid highlighter can be quite intense or worn more sheer. I use my fingers to tap and blend this where needed for the best effect. For a softer finish, I use a duo fibre brush or a damp beauty sponge to blend this highlighter where needed,
Mitchum have only recently launched their Natural Power Invisible Solid Deodorant (£4.50) made with bamboo powder. This formula is vegan-friendly and free from aluminium. The smell of this is heavy on the eucalyptus so be aware if this is something that might bother you.
I am excited to try this deodorant though I do wish there was plastic-free packaging available as an option. The amount of non-recyclable waste produced from deodorant is unsustainable.
Beauty Kitchen is one of those brands that I’ve been really excited to learn about this year. This brand is on a mission to create the most effective, natural and sustainable beauty products in the world. They offer refillable, recyclable packaging options for a number of their products. On top of that, I hear great things about their products efficacy too.
I decided to purchase the Seahorse Plankton Discovery Collection as an introduction to Beauty Kitchen. The set includes a gel cleanser, face mask, facial oil, moisturiser and a konjac sponge. I hope this will allow me to discover some great products to purchase at full size.
Amongst all the treasures in the Sainsbury’s beauty aisles was a little section of Sugu Beauty. I found these Korean face and lip mask in a boxed set.. The cute design will lift my spirits (and provide a laugh for my husband) whilst treating my skin.
I love using lip masks to help my lips recover from drying long lasting lipsticks and when the weather is harsh. It’s an odd sensation covering my mouth with a lip mask and the first time I used a Korean lip mask, it was a little claustrophobic. However, as long as I remember to blow my nose beforehand and to relax, then all is well.
This Sugu Beauty Refreshing Panda Face Sheet Mask with apple is vegan-friendly and looks cute! I do love using sheet masks when I travel as they take up little space. This face mask contains brightening vitamin C and soothing chamomile so great to revive dull skin like mine.
My beauty shopping in Sainsbury’s turned out to be a pretty neat success. I have a lovely bag of products to try out and everything is vegan-friendly. I think grocery shopping n Sainsbury’s may just be a little more exciting in the future.
Shop the updated Sainsbury’s beauty aisles on their website and in your local store.
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