I was a guest at a PR event. I’m not under obligation to review or comment. See my full disclaimer below.
Holland and Barrett have given their Bullring store a little makeover. Birmingham shoppers can now find the clean and conscious beauty hall in Holland and Barrett. Here you can find a huge array of beauty products (with over 90 beauty lines) but with a difference. Every product that reaches these shelves has to meet the Holland and Barratt beauty ethos. In summary, this means that Holland and Barrett curate their beauty offering to:
- care for our oceans – no microbeads
- avoid SLS (sodium lauryl sulphate) and SLES (sodium laureth sulphate)
- use natural alternatives to parabens
- say “no” to animal testing and
- promote vegan beauty
So shopping the clean and conscious range at Holland and Barrett is good for you and the planet. I feel it’s important to say that not everything is really expensive too. It can be a challenge to make some sustainable swaps on a budget but don’t be put off. It’s worth exploring these shelves for inspiration as well as purchases.
Looking around the Bullring store, it’s pleasing to see a mix of brands. There’s Dr Bronners and REN Skincare alongside lesser known brands such as Evolve Beauty and Hanna Sillatoe. This helps support smaller brands and diversifies the high street beauty offering greatly. It also helps to take the painstaking research out of sustainable shopping!
The beauty industry certainly needs to expand sustainable packaging. Many beauty products are single use and packaging isn’t always recyclable or reuseable due to component parts. To make it easier for shoppers, Holland and Barrett are stocking brands that offer refills (i.e. Faith in Nature), reuseable packaging (i.e Beauty Kitchen) and use sustainable packaging (i.e. REN Skincare). There is also an in-store Faith in Nature refill station so customers can cut down on products sent to landfill.
If you’re looking for some zero waste beauty products then there are plenty to choose from too. I’ve tried solid shampoo bars before but never had much luck finding any that didn’t aggravate my eczema. The range available at Holland and Barrett might have me restarting this experiment though! I’ll also be searching the shelves for a good deodorant that is also plant friendly.
Water is such a precious natural resource and it is sadly fast depleting. So finding waterless beauty products can be a great way to contribute to conserving water for other needs. I have become accustomed to reducing liquids when I travel but I don’t consciously do this at home. I know that I could do more but I’m taking things one step at a time with sustainable swaps.
Vegan/plant-based beauty products is a great way to indulge your beauty habit with a clean conscience. Sustainable and vegan beauty are not always the same and I’ve had to sometimes decide between the two. It’s great when things tick both boxes but sometimes, it hasn’t been possible. I appreciate a range of options as the challenge increases with the consideration of affordability. Shopping can be a bit of headache sometimes!
I really enjoyed being at the launch for Holland and Barrett’s clean and conscious beauty hall. I’m excited to return as a shopper to discover new products, brands and concepts. Plus I can add to my Holland and Barrett reward points by shopping for beauty products!
Visit Holland and Barrett’s clean and conscious beauty hall at Unit SU306/307, Bullring Centre, Birmingham B5 4BU